Assignment 3 Part 1

Assignment 2

PEITA SYKES, 3888169

Challenge 2: Design Brief

            From the previous assignment, after the brainstorm process, one final organic energy drink was formed. Now here’s the design brief for it…

The text will always be in black and white, except the word “Grape” or “Banana”, etc. as they will be the colour of the fruit advertised. There will be 3D pictures of the fruit, in the same area as shown in these grape flavoured drinks. The bottle will be plastic, and see-through, apart from the label placed at the top of the large bottle, and over the whole small bottle. The colour of the lids will match the fruit colour also. The liquid would be clear.

SHORT TERM:

            A short term goal would be to get our name out there, and for the majority of our target audience to become familiar with us.

LONG TERM:

            Once our organic energy drink gets noticed, a long term goal would be to sell as many of our products as possible.

SPECIFIC:

We’re wanting our name and logo to get noticed in the Australian market, and later the global market.

MEASURABLE:

Numeric figures will let us measure the number of drinks sold, and surveys offered over the internet, etc. can all be ways to know how the public rate our product.

ACHIEVABLE:

Getting our name out there. Whether or not successful, advertising will get us noticed. And any publicity is good!

REALISTIC:

Realistically, we’re wanting to have a high number of people to try out our new product within the first six months of release. They may or may not like it, but they would’ve tried it.

TIME BASED:

We’ll know how may products are sold over each six-month period or annually. We want high figures in the first six months.

With our Flavs design, we would attract well-off 20 year olds, both male and female, living in Australia. The way this bottle is designed, it would be related more towards a sports drink rather than an energy drink. This was the intention – in order to attract more of a body-conscious audience. They’d be in the early stages of making money, and would want something useful to spend it on! This also means stressful schedules, as most are balancing university with jobs and other private issues. So it’s definitely a main focus point to mention/advertise the drink’s stress-less benefits when drinking this regularly! 

Energy drinks in cans have become quite popular among young adults. Rather than just being another one of those boring thin cans, we want to create a whole new dimension to energy drinks. And being organic, it’s only fair we use a different approach. The health-conscious audience will be assimilating the Flavs bottle with Powerade and Gatorade and even Ice Tea. There will also be the shot sized bottles, which no doubt this young target audience will unconsciously relate to alcohol shots and although they won’t associate our drink with alcohol, they will associate it with having a good time – quickly! The bright coloured fruits on each bottle will be yet another reminder of how healthy our drinks are. As mentioned in previous assignment, by having the shot sizes, there’s more of a choice for someone who doesn’t have time to drink all of it from a full 750ml bottle, or can’t fit this bottle in their bag.

STRENGTHS:

We’re healthy. People want to do the right thing by their bodies. It doesn’t always happen, but with this drink, it encourages good behaviour.

WEAKNESSES:

We’re not known yet.

OPPORTUNITIES:

We could one day expand our horizons with not only drinks, but food, clothes and other franchises.

THREATS:

Definitely other competitors. We need to keep the prices down.

BY PEITA SYKES!

BY PEITA SYKES!

BY PEITA SYKES!