This is the Say "No" to Drugs poster I used to appeal to teenage girls. I used the well known convention of using the colour pink to do this.
I figured, as girls are (in general) a lot more deep and emotional, I focused on the eyes of the girl (friend of the subject), attempting a smile, but showing how miserable and sorry she is.
I used a fictional scenario where a girl's reputation is ruined as bad photos of her are all over the internet, when she's under the infuence of drugs, which I think will effect girls more than if the subject had died. Because she's still alive and having to face this horrible social crisis everyday.
If I were to make more posters on this issue, I'd use similar angled photos and have a consistent pink tear drop (or vary in colour, but it would still be there) on each person in the poster.
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